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About Us
Making the sustainable choice the most appealing choice.
We dream of a cleaner, more beautiful world where style and sustainability go hand in hand.
Design
We believe in fewer, better things. We design great products to maximize delight and minimize waste.
Citizenship
We operate ethically. We source natural ingredients and recyclable materials. We limit plastic. It’s the right thing to do.
Simplicity
Sustainability shouldn’t be hard, so we make it easy. Infinitely recyclable refills — no mess, no extra steps, no guesswork.
Founding Team
FOUNDERS
Sarah Pura & Jamison Pereira
Sarah and Jamison are kindred spirits who love to solve problems. Despite starting their careers on vastly different paths — Jamison served as a US Army officer while Sarah began as a Hollywood assistant — the two connected while working as management consultants. Together they were struck by the fact that despite a growing plastic waste crisis, retail shelves are still stocked with single-use plastic. They were each investing in higher quality homewares, but failed to find simple soap dispensers to match their needs. Stylish dispenser options were limited, and even with designer dispensers soap refills still came packaged in plastic.
Eddi was born from the idea to give customers an uncompromising alternative for personal care products: a stylish, enduring dispenser with effortlessly-simple refills in a plastic-free, easy-to-recycle format. Sustainability, meet style.
Sarah and Jamison set off to build Eddi in early 2020, with commitments to join 1% for the Planet and grow to be a Certified B Corp. A global pandemic presented challenges to starting a business, but it also brought renewed interest in hand soap and home decor. After nearly a year and a half of product design, they are delighted to introduce Eddi to your home.
BRAND & CREATIVE
Olivia Hnatyshin
Formally trained as an Interior Designer, Olivia has always had a passion for sharing an approachable take on design. Through working with the team at Snowe, developing wallpapers with Chasing Paper, and designing interiors for HGTV and Domio apartment hotels, Olivia understands the beauty of home life. She believes in creating a haven by incorporating thoughtful touches like scent, sound and lighting and loves to use her Brooklyn home for cooking and entertaining.
Olivia joined the Eddi team inspired to help build a fresh and stylish take on sustainability through purpose-driven design. While her luxury soaps were reserved for guests, she used clean formulations in plastic packaging for the everyday. Eddi resonated as the perfect solution to something worthy for her countertop - an aesthetically pleasing dispenser with covetable scented soaps in easily recyclable aluminum. Through her keen sense of style and creativity, she has brought the Eddi brand to life through on-trend colorways, rich visual storytelling and scent exploration.
Doing Good
At Eddi, we recognize the power and responsibility businesses carry in impacting our world. We are inspired by B Corp companies who prioritize sustainability not simply in the materials they use but also across all aspects of how they operate their businesses.
Like them, we are committed to balancing profit and purpose. Our business is legally structured as a public benefit corporation, which means our corporate bylaws ensure we must prioritize environmental sustainability along with our financial goals. With Pending B Corp status, we are officially on a journey to complete the B Impact Assessment and become a Certified B Corp in 2022.
Giving Back
Eddi was founded out of a sense of urgency to address our global plastic waste crisis. Our products are enabled by strong recycling systems that support the circularity of aluminum and allow us to reduce plastic waste. We recognize the importance of efficient recycling programs.
To further our environmental mission, we have joined the 1% for the Planet global network of inspiring businesses committed to addressing urgent environmental issues. We contribute one percent of our annual sales to non-profit organizations focused on strengthening recycling systems and eradicating plastic pollution.
